In today’s environmentally conscious world, making a statement about energy management or, better yet, having an ENERGY STAR® label can elevate an apartment community to a better light when potential residents are seeking a new place to live or at lease renewal time.

However, under current Environmental Protection Agency (EPA) guidelines, only certain multifamily properties – specifically high rises – are eligible to obtain an ENERGY STAR rating, that little blue sticker synonymous with lower electric and water consumption. But non-high-rise properties may take advantage of EPA’s energy management program just by enrolling, says Steve Heinz, founder and CEO of EnergyCap, which publishes energy management software.

ENERGY STAR is Good for Business

For any property type, being associated with ENERGY STAR in some way is just good for business.

“There are a lot of individuals and companies that really value the environmental awareness, and ENERGY STAR makes a good statement to that,” said Heinz, who touted the program recently at RealWorld, the annual RealPage user conference, in Las Vegas.

Heinz says apartment property owners should sign up as an ENERGY STAR partner to get the ball rolling even if the rating isn’t available to them. The process is simple: familiarize your property with paperwork on the EPA website, sign the document (preferably by a senior company leader) and appoint someone to be the point of contact.

The commitment is soft but does make a statement to the organization and the apartment property’s audience, customers, and employees.

“You’re not pledging to the Federal Government that you’re going to reduce your energy use by ‘X’ amount,” he said. “You’re just saying that my organization believes in the objective of the EPA and ENERGY STAR program to become more energy efficient and environmentally aware.”

More on why and how: Becoming Energy Star.